Vizit Raises $25M in Series B Funding Led by Industry Ventures to Power the Future of E-Commerce with Its Patented Visual AI Software Platform
Business Wire
6 min read
BOSTON, October 02, 2024--(BUSINESS WIRE)--Vizit, the pioneering leader in Visual AI software for global brands and retailers, today announced a $25 Million Series B round led by Industry Ventures to accelerate Vizit’s mission to use Visual AI to completely transform how brands connect with their audiences all over the world using visual content.
A Breakthrough in Artificial Intelligence: Leveraging Visual AI to Revolutionize E-Commerce.
This Series B investment will supercharge Vizit’s growth, expanding its platform and unlocking new markets. With its patented AI that accurately interprets, measures, and predicts consumer’s visual preferences, Vizit is set to revolutionize how brands create and optimize visual content by harnessing the next major evolutionary step in artificial intelligence: Intuitive AI. By enabling deeper audience connections through precisely-optimized, data-driven visuals, Vizit is reshaping the future of digital commerce, helping brands engage their customers with content that truly converts.
Using Vizit’s proprietary Visual AI Lenses, ecommerce teams are able to optimize their visual content with unprecedented precision, driving stronger engagement and higher conversions. By leveraging AI models that develop synthetic human preferences – based on the behavioral characteristics of specific audience segments – Vizit’s technology helps its customers deliver personalized, high-converting content that resonates deeply with consumers, transforming how brands create, measure, and connect with their audiences in ways that weren't possible before this innovation.
"We see a lot of AI companies, but Vizit stands out as a unique AI-native company with significant traction, a blue-chip customer list, a massive data moat, and patented Visual AI technology. They are leading the creation of an entirely new category, Visual AI Intelligence, and have a massive total addressable market (TAM)," said Brian Langner, Managing Director of Industry Ventures. "Vizit’s growth trajectory and leadership in transforming how brands analyze, measure, and optimize visual content make them an exciting partner for us. We’re confident in Vizit’s ability to not only reshape the future of e-commerce but to revolutionize the way business is done through AI-driven visual intelligence."
Iconic brands like Mars, Heineken, Ghirardelli and many others are driving remarkable results with Vizit, including a 30% increase in conversions, and a 10% lift in Amazon sales after optimizing their visuals with Vizit’s platform.
"We’ve moved beyond content compliance to content that delivers performance," said Oliver Lee, Global Creative Insights Manager at Mars. "In today’s digital-first environment, it’s no longer sufficient to simply have content in place – we need the right content. Our visual content must be precisely optimized to stand out and convert consumers at every touchpoint. Vizit’s Visual AI Platform is now a critical component of our tech stack, enabling us to predict and deliver high-impact, personalized content that drives results. Without it, we’d be missing a crucial advantage in creating and syndicating category-leading digital experiences at the speed and scale our global market demands."
For the first time ever, Vizit’s AI "Lenses" give creatives and commerce leaders the unmatched ability to see through their audience’s eyes – in real time.
Vizit’s Visual AI platform provides a solution to a major challenge facing today's retailers and brands: efficiently delivering attention-grabbing, attractive, and compelling visual content to digital shoppers, wherever and whenever they shop. Customers, including a wide range of Fortune 500 companies, are seeing faster time to market, improved content on the digital shelf, significantly reduced operating expenses, and rapidly increased sales tied directly to their investment in Visual AI. Ghirardelli, for example, saw a 10% increase in conversion rates on Amazon after deploying Vizit, and Mars has seen a substantial 30% increase in conversions through Vizit AI optimizations.
"At Vizit, we believe the future of content is about more than creation – it's about connection. With our patented Visual AI technology and platform, brands can now see the world through their audience’s eyes using Vizit’s proprietary Audience Lenses, creating not just content, but experiences that deeply resonate. This groundbreaking leap in AI bridges the critical gap left by traditional tools, empowering creatives with deep intelligence that reveals exactly how their target audience will perceive, feel, and react to the visuals they create," said Jehan Hamedi, Founder & CEO of Vizit. "This is the dawn of Intuitive AI, where machines don’t just generate content – they understand and react to it. We are redefining what’s possible by giving brands, retailers, and creatives the power to deliver visuals that truly connect, inspire, and drive action. It’s not just a new way of working – it’s a new way of seeing."
Beyond Generative AI: The Future is Visual AI Powered by Synthetic Intuition
Vizit is at the forefront of the next AI revolution: Intuitive AI. While generative AI creates content, Vizit’s Intuitive AI enables machines to see and interpret visuals as humans do, leveraging synthetic human preferences to predict audience reactions – the backbone technology behind Vizit’s Visual AI Platform. At the heart of this technology are Vizit’s patented AI "Lenses," which allow brands to simulate audience responses and deliver content that connects on a deeply emotional level. This groundbreaking approach is redefining how brands create, measure, and optimize their visual assets, driving more effective and personalized digital experiences.
The financing round also included continued participation from existing investors, including Infinity Ventures, Brand Foundry Ventures, and Lakefront Partners, as well as new investment from eGateway Capital, Highmount Capital, AI-focused fund Lightscape Partners, B37, Stage 1 Ventures, and Roll Tack Ventures, along with many prominent CPG, retail, and technology executives.
About Industry Ventures Founded in 2000, Industry Ventures is a leading venture capital platform with over $7 billion of committed capital under management. Industry Ventures invests across the technology growth lifecycle from early stage to buyout, through complementary fund strategies and a flexible approach. The primary funds invest directly and via early-stage venture funds from company formation to their growth stages. The secondary and tech buyout funds help later stage companies and their direct shareholders with minority or majority liquidity solutions. The firm is headquartered in San Francisco, with additional offices in Washington, DC, and London. For more information, please visit www.industryventures.com.
About Vizit Vizit is the award-winning leader in Visual AI, with technology that’s trusted by the world’s most iconic brands. Our patented AI platform transforms how companies create, measure, and optimize visual content, boosting engagement and driving sales. Vizit empowers brands and retailers to deliver high-impact visuals that resonate with audiences and maximize results. Recognized as a Business Insider Top 15 Technology Startup, a 2x Leading 100 Startup, a CB Insights Retail Technology 100 winner, and a Greenbook Insight Innovation Finalist, Vizit is pioneering the future of audience-aware content creation. Headquartered in Boston, we’re shaping the future of digital commerce. For more, visit www.vizit.com.
