John Verret

Associate Professor of Advertising

BA, St. Michael’s College

Professor Verret has 40 years of marketing communications experience, specializing in the areas of consumer products and services. He also has extensive experience in agency management, having held the positions of  Vice Chairman, President, CEO, and Executive Vice President & COO for Arnold Communications, where he was a partner and co-owner until he sold his interest in 1996. He was responsible for agency operations and employee training as well as managing client relationships and new business. Adweek magazine named Verret Executive of the Year in 1990. In 1996 Verret founded Verret & Associates, a firm that specializes in teaching communications skills to executives. In 2006, Verret won the Weill Family Excellence in Teaching Award and Prize for the MassCom/Advertising and Public Relations Department in the College of Communication. He is active in civic and community affairs and is a past president of  The Ad Club and the New England Broadcasting Association.