This core course focuses on the development and execution of a planned communications strategy for a public health organization that is responsible for a community-based intervention. The course also features a review of basic theory and research that can inform the health communications process. Working through a sequence of written assignments, students outline an intervention plan and then prepare several materials to execute a communications strategy, including a pitch letter, press release, commentary/editorial, letter to the editor, and a scheduled press event. Writing workshops in class are designed to give students ideas for their projects and interim feedback on their written assignments.

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