CFHI is a leading non-profit organization in global health education and empowering international community engagement. Learn more about CFHI at www.cfhi.org.The Director of Outreach plays a central role in presenting CFHI and its global health education programs to external audiences in order to raise visibility and ensure ongoing vitality of the organization’s mission. The Director of Outreach is responsible for attracting students and young professionals to CFHI global health education programs (30 programs in 10 countries) and ensuring visibility for the organizations advocacy/educational efforts through marketing, communication, and external relations. The Director of Outreach is a key leader withing the organization actively collaborating with the CFHI staff, alumni, and volunteers to create, achieve, and monitor CFHI’s outreach and recruitment goals. The mission, vision, and values of the organization; as well as the annual budget, and outreach strategy guide the Director’s work.
JOB RESPONSIBILITIES
Outreach and Communications
- Leading outreach, marketing and externally-facing communications. Target audiences include students (undergraduate through post-graduate), universities, student organizations, and professional organizations.
- In consultation with the Executive Director, design, implement, and monitor a comprehensive outreach strategy to meet CFHI’s organizational targets spelled out in the Strategic Plan and/or annual objectives.
- Represent CFHI and present at speaking engagements at university fairs, conferences, and relevant outreach venues. Coordinate logistics of alumni and staff to ensure representation at outreach events.
- Manage event sponsorships and association memberships.
- Coordinate editing, design, printing, and consistent brand messaging of program collateral, including the annual report, direct mail pieces, website, blog, social media sites, and electronic newsletters.
- Integrate and ensure consistency of CFHI messaging in program materials and the materials and communications of our international partners.
- Cultivate relationships with potential academic partners and collaborators at universities, NGOs and other organizations. In collaboration with CFHI staff enable CFHI to formalize relationships where strategically desired.
- Provide leadership and exemplary use of Salesforce CRM for relationship management, contacts database, tracking of touch points with contacts, and optimized use of database.
- Create and implement strategies that raise visibility of CFHI by engaging the public through media and public relations. Author and edit press releases, blog posts, newsletters and other written content.
- Document and track CFHI press pieces, publications, online news, etc. Update website with regard to CFHI publications, activities, and visibility.
- Oversee accuracy and expansion of CFHI information and presence on external websites. Monitor year to year top referral sites using Google Analytics tools.
- Curate content and oversee visual presence on various social media platforms. Use social media to disseminate news and connect with CFHI constituents.
- Manage and monitor outreach budget to remain within target budget, connect spending to strategy in coordination with the Executive Director.
- Take part in international program site visits to identify program improvements and gather collateral for outreach purposes.
- Serve as liaison between CFHI and appropriate vendors related to outreach projects, e.g. graphic designer, press release software, online marketing services, etc.
- Lead CFHI’s presence on social media and other online platforms.
- Manage and supervise volunteers, interns and pro-bono assistance with regard to outreach projects to maximize and multiply volunteer utilization.
- Oversee the Alumni Advisory Board to nurture relations with alumni and leveraging of CFHI’s vast community.
- Assume roles related accountability model, including responsible, assisting, and consulted. When the responsible individual, maintain clear communication about strategy and clarity of contributions required by those assisting and consulted.
Collateral Branding/Design
- In collaboration with the Executive Director and Development Coordinator, consult on the look/feel of fundraising and other collateral.
- Advise on branding consistency, visual and graphic look/feel of all collateral.
Global Health Education Programs
- Oversee scholarship outreach and selection processes.
- Communicate with scholarship recipients on requirements and deliverables; utilize scholarship recipients as spokespeople for CFHI.
Volunteer Coordination at US Headquarters
- Field all intern/volunteer inquiries and conduct interviews as needed.
- Coordinate initial orientation/training of volunteers and interns.
- Manage interns’ and volunteers’ weekly schedules or ensure they are connected to a staff member who will provide such oversight.
- Coordinate staff members’ volunteer and intern needs.
- Schedule brown bag lunches and other team-building activities for interns/volunteers.
- Gather feedback to ensure volunteers and interns have a positive and fulfilling experience.
JOB QUALIFICATIONS
- Proven leadership, ability to be self-directed, collaborative working style, initiation, both attention to detail and ability to craft strategy and see the “big picture,” creativity and enthusiasm.
- Master’s Degree desired, relevant experience may be substituted for degree.
- 3 years work experience in communications and/or outreach for non-profit organizations or corporate entities.
- Familiarity with international education, global health, and/or global engagement a plus.
- Excellent computer software skills including Word, EXCEL, PowerPoint, digital design, social media.
- Salesforce fluency and database management skills is a plus (but not a necessity).
- Availability to travel domestically and internationally as needed.
- Excellent time management, planning and organizational skills.
- Excellent written, verbal, and interpersonal skills.
HOW TO APPLY
Email your CV, letter of interest, and writing sample (and/or marketing/communications portfolio) to CFHIjobs@gmail.com.
Preferred writing sample/communications/marketing portfolio includes press releases, newsletters, digital marketing samples, other written/digital/video collateral. |