Cultural Entrepreneurship Teachers Advocate for Business/Art Collaborations
Among the most important lessons students in the Metropolitan College Arts Administration program learn is how to channel the collective power of art and culture with business, technology, and social impact. Jeannette Guillemin, director ad interim, School of Visual Arts, CFA, and Wendy Swart Grossman, nonprofit and foundation consultant, contributed a co-authored chapter to Creating Cultural Capital (University of Chicago Press, 2015) as well as designed MET AR 789 Cultural Entrepreneurship. The course explores the emerging trends in cultural entrepreneurship and how to harness the creative mindset to produce successful, economically viable ventures. The course, now taught by Swart Grossman, explores business models, storytelling, design, leadership, and financials. Following November’s election, the pair put on a conference that explored the potential for art and business organizations to join forces and create economic opportunities while addressing social issues.
The Arts & Ideas in Action Symposium brought together over 200 people from the private, nonprofit and governmental sectors as well as BU faculty, students, and academics.
Read more about the event in Exposure.