作为一名公关学生的4个社交技巧
By Amanda Yuanyuan Wu, Account Supervisor Networking is an important aspect of career success, and it’s never too early to start building your professional network. 不要害怕走出你的舒适区，与人交谈。 作为一名大学生，你有独特的机会与行业专业人士联系。 People are […]
作者: 伊冯·唐
未来5年公共关系的5个预测
By Alex Gertler, Account Supervisor Public relations is a dynamic and constantly evolving field. 未来五年将带来重大变化、创新和机遇。 In this blog, we’ll explore some of the most prominent predictions for the future of public relations. Data-driven PR may become prevalent As the world becomes progressively data-focused, […]
如何在家高效工作
By Angela Schmidt, Account Supervisor My first-ever interview occurred during my sophomore year in the fall of 2020 and from that information alone, you can probably make an accurate guess as to where this interview took place—online. Zoom and other video conferencing softwares were just one of the many creative ways individuals and organizations […]
找到合适的实习工作的四个步骤
By Eymee Torres, Account Supervisor As we are reaching the near-end of the spring semester, you are probably wondering what your next steps are for the summer. 无论这意味着参加暑期班还是找到理想的暑期实习，这都是相当伤脑筋的。 An internship is critical to helping you jumpstart your career […]
毕业生求职指南
作为今年春天即将毕业的大四学生，我对这个问题并不陌生：“你毕业后有什么计划？”家人和朋友问。 对许多人来说，大学毕业后即将到来的自由和未知的生活领域是可怕的。 Trying to figure out what you want to do, where you want […]
推销的艺术
媒体关系是任何公共关系策略的重要组成部分。 为了让你的品牌或信息出现在合适的人面前，你需要精心设计一个引人注目的演讲，让记者和编辑产生共鸣。 Here are my top five tips for effective media relations pitches that […]
对抗冒名顶替综合症的4种方法
By Josh Toledo, Account Supervisor Do you know that voice in your head that whispers, “you don’t deserve to be in the same room as these people! 他们的成就比你大得多——等着他们发现真相吧！” 那声音是个骗子。 You could be suffering from imposter […]
非营利组织的5个社交媒体策略
在当今的数字环境中，社交媒体可以作为讲故事和社区建设的强大工具。 非营利组织可以利用社交媒体来分享信息，与支持者联系，接触到新的受众，尽管存在地理上的障碍。 The trick is to use social media effectively, which can be difficult for a […]
怎样的公关培训能帮助你在公关事业上取得成功
By Emelyn Theriault, Account Supervisor I love running. 跑步让我心情放松，它释放的内啡肽在我的身体里流动，是无与伦比的。 这是一项既具有社交性又具有竞争性的运动。 这取决于你如何看待它。 在跑步中，你的公关就是你的“个人记录”。 Your […]
Walker Sands媒体关系经理Regan Schiappa的行业见解
媒体关系是公共关系专业人士生活中的一个事实。 对一些人来说，比如里根·斯基亚帕（Regan Schiappa），媒体关系不仅仅是她的工作，更是她的激情所在。 下面，Schiappa分享了有效媒体关系的五大要点。 Know Your Client and Industry To be an effective […]